Noritoshi Hirakawa originally studied Applied Sociology and works today with photography, film, installation and performance. His works have been described as erotic, intimate and challenge mainstream views of sexuality as well the assumption that male desire is inherently exploitative, objectifying and oppressive towards women. The artist believes that human activities forms the culture in which we live today and proposes to push the boundaries of perception in order to expand the culture. In particular, he identifies the camera as "a very good excuse to connect men's and women's desires".